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Byron Reeves, PhD, is the Paul C. Edwards Professor of Communication at º£½ÇÂÒÂ×ÉçÇø and
Professor (by courtesy) in the º£½ÇÂÒÂ×ÉçÇø School of Education. Byron has a long history of
experimental research on the psychological processing of media, and resulting responses and
effects. He has studied how media influence attention, memory and emotional responses and has
applied the research in the areas of speech dialogue systems, interactive games, advanced
displays, social robots, and autonomous cars. Byron has recently launched (with º£½ÇÂÒÂ×ÉçÇø
colleagues Nilam Ram and Thomas Robinson) the Human Screenome Project (Nature, 2020),
designed to collect moment-by-moment changes in technology use across applications, platforms
and screens.

At º£½ÇÂÒÂ×ÉçÇø, Byron has been Director of the Center for the Study of Language and Information,
and Co-Director of the H-STAR Institute (Human Sciences and Technologies Advanced
Research), and he was the founding Director of mediaX at º£½ÇÂÒÂ×ÉçÇø, a university-industry
program launched in 2001 to facilitate discussion and research at the intersection of academic
and applied interests. Byron has worked at Microsoft Research and with several technology
startups, and has been involved with media policy at the FTC, FCC, US Congress and White
House. He is an elected Fellow of the International Communication Association, and recipient of ICA Fellows book award for The Media Equation (with Prof. Clifford Nass), and the Novim Foundation Epiphany Science and Society Award. Byron’s PhD in Communication is from Michigan State University.